Wednesday, July 11, 2012

Magic Chocolate Ice Cream: 1941 Retro Ad & Recipe

July is National Ice Cream Month. No surprise if you're sweltering in the heatwave that has embraced the U.S. In order to celebrate, I dug into my retro advertising files and found this wonderful Borden's Eagle Brand recipe from August 8, 1941 for Magic Chocolate Ice Cream.  I love Elsie the Cow, and I'm definitely take her advice on bringing "homemade ice cream to the social." Luckily, I have an automatic refrigerator! Gotta love these 'story' ads. "If it's Borden's, it's got to be good."






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